Ioana Balasa's profile

Cranes | Identity

Ioana Balasa
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construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki
construction covers japanese menu design pattern Restaurant Branding Sake Signage spanish tapas kaiseki

CRANES

Located in Washington, DC, Cranes is a restaurant that brings together the flavors of Japan and Spain on one plate. From their inventive menu celebrating Japanese ingredients and Spanish techniques to the gracefully designed space and thoughtful hospitality, Cranes is the complete experience.
This unexpected cultural fusion is a common thread throughout the visual identity. We designed an elegant, understated logotype and combined the circles and stripes from each country’s flag to create a system of bold, versatile patterns with textures inspired by Japanese woodblock prints and polka dots reminiscent of the flamenco dress.

DELIVERABLES
Logo/identity development
Illustration
Menu system
Various printed collateral
Event-specific marketing collateral
Apparel & merchandise
Packaging
Signage
Website design
Social media content

CREDITS + RECOGNITION
Designed at General Design Co.
Photography by Greg Powers & R. Lopez
Cranes | Identity
Published:
Ioana Balasa's profile

Owner

Ioana Balasa's profile
USA

Cranes | Identity

Located in Washington, DC, Cranes is a restaurant that brings together the flavors of Japan and Spain on one plate. From their inventive menu cel Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives